Eyes Lips Face has announced the release of the Digital Sales Assistant mobile site to help shoppers research their makeup products right at the place of purchase using their mobile devices. All smartphones with internet and SMS messages capabilities such as the iPhone, Android, and Blackberry can connect to the mobile-friendly site to find product descriptions, reviews, videos, press and recommended products. The interactive site, http://elfit.us/, was released on June 1st, 2011.

Users will be able to text keyword “BEAUTY” to 96362 to receive a URL link to the mobile site. Once reaching the mobile-friendly site, the user will be prompted to enter the product item #. Users will then land on a product page full of reviews, directions, videos, press and even other recommended products. Each product page will feature dynamic video with tips and directions on how to use the product, giving users an interactive experience with the product right at the store. All the information on the e.l.f. mobile site will be current, offering real-time information on Facebook “Likes”, ratings, and even recent press mentions. Standard message and data charges will apply.

The Digital Sales Assistant was designed to give shoppers all the information about e.l.f.’s cosmetic products from the convenience of their phones, leveraging e.l.f.’s digital assets with it’s in store presence. With this resource available at their fingertips, shoppers can easily research and find e.l.f. products that suit their needs before making a purchase.